Emercury is is a strong contender in the small-to-medium bracket. It offers an easy-to-use HTML editor and a drag and drop template editor to personalized messages, forms and an autoresponder. Emercury enables you to sync your data with over 2, sales and marketing tools, teamwork apps, forms, customer support platforms, social media, and more.
Choose between subscriber-based pricing and CPM pricing. You can then use its drag-and drop editor to change the layout and elements like calls to action. Moosend is a great solution for smaller businesses as it has a generous Free plan. With it, you can segment your email lists based on different customer behaviours. This way, your emails will be very relevant to your subscribers which will help you to stand out.
It can also be useful if you want to grow your email list as it offers custom sign-up forms. Once you have a substantial list, you can take advantage of its email marketing automation features and create workflows so that your emails are sent at the optimal time.
Two things that stand out about Campaign Monitor are its beautiful email templates and customer service. With its email builder, you can customize elements like color schemes and fonts to ensure brand consistency. You can also get access to millions of free photos via Unsplash to let your emails stand out even further. As we've already mentioned, email marketing has one of the best ROI of any marketing channel. When you consider that about 4 billion people around the world use email Statista , this isn't a surprise.
With such a large audience spread across different demographics, it would be shocking if email marketing didn't have a great ROI. ROI aside, email marketing helps you reach more customers and subscribers, increase your sales, and improve brand recognition.
No matter your industry, email marketing will help you get your marketing message out to the right people and gives you a way to stay connected with your target audience after they've left your website.
Here are a few more reasons why your brand should be using email marketing:. Now that you're convinced email marketing is worth it, you're probably wondering what an email marketing platform actually is and why using one matters. An email marketing platform is a software that lets you create and manage your email marketing campaigns. Simple enough, right? Email marketing platforms are typically SaaS Software as a Service tools that are cloud-based.
A high-quality email marketing platform makes it easy for you to send out any email communication, from email newsletters to promotional emails to abandoned cart recovery emails. Your email marketing platform should ultimately make your life easier, helping you automate your emails and marketing campaigns and making it easy to create beautiful and engaging emails to send to your customers and subscribers.
We recommend looking for these six features when choosing the best email marketing platform for your brand:. Email marketing platforms are supposed to make the life of an email marketer easier.
Look for an email marketing platform that has an easy-to-use interface with a low learning curve to ensure that you're able to utilize all the features you need quickly and easily. A drag-and-drop email editor is a wonderful feature to have. And, if you have email designers, you'll want to choose a platform that allows for HTML email templates. If you don't have people to design your emails, make sure that the email marketing platform you choose has a collection of templates you can customize to create emails that showcase your brand.
Email segmentation dramatically increases the ROI of your email campaigns. You can create targeted marketing campaigns and promotional emails for the specific audiences that will be most interested in them based on demographics, location, behavior, and more.
Some email marketing platforms even operate on AI and machine learning so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly. Segmentation is important if you want to personalize your email marketing campaigns.
And you definitely want to personalize your email marketing campaigns. Find an email marketing platform that includes merge tags to make it easy to personalize your email subject lines as well as the email copy. There are even some email marketing platforms that use dynamic content so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to.
Email marketing has a lot of moving parts, many of which are manual, repetitive tasks. Fortunately, many of the best email marketing platforms include automation features that can help you save tons of time.
One of the most important steps to take to ensure that your email marketing campaigns are getting the best ROI is testing. There are several email marketing benchmarks you'll want to track to ensure that your email marketing is meeting your goals.
However, tracking this information manually can be a full-time job. Choose an email marketing platform that includes reporting and analytics so you can track open rates, click-through rates, bounce rates, and more. When added to email marketing software, these features transform platforms from email marketing platforms and into enhanced marketing communications solutions.
These features are:. As a permission-based promotional tool, SMS marketing is also highly effective. When SMS paired with a strong email marketing campaign, brands can create a well-orchestrated and layered communications strategy. Website and landing pages are a quintessential component of online marketing. And while there are third-party tools that can integrate with email marketing platforms via plugins and scripts, using one tool that does email and can build and host landing pages is better.
Today, most email marketing platforms offer landing page builders that are easy to use and altogether cheaper than spending money on a third-party tool. As the lines between sales and marketing blur, brands have started paying attention to all the data CRMs can collect. Using enriched profiles, marketers can deliver personalized emails and content, something consumers want more of.
So what are you waiting for? Go ahead and pick the one which is best for you. Your email address will not be published. Pabbly Plus. Pabbly Connect. Pabbly Email Marketing. Pabbly Form Builder. Pabbly Email Verification. Pabbly Subscription Billing. Sign Up Free. Looking out for the best drip email marketing software? Thanks for this article. It is super helpful. But I have always worked for e-commerce companies.
I now work for a non-profit association and we need an ESP that integrates with our database, which is run on Aptify. So I was wondering if you knew of any other platform that might integrate with Aptify or be able to build an integration? Fantastic article, thank you! Thanks in advance for the advice.
I would probably look at something like MailerLite or Moosend. While they do both offer automation, you can obviously just use them for basic mass email sending — and both should be affordable at 6, contacts.
Marcus, thank you very much for detailed yet to the point review! I am looking for the email program for our small activity which we are planning to grow fast. You saved me tones of time and money on trials and errors.
Mailchimp is a bit outdated. So I am looking forward to our new adventure and hope to continue with the program for many years. Why are some of the comments from ? Is this an old article or is it updated with the latest and greatest options? This was the most helpful article ever. Found your article very informative especially as I am a novice in all this.
We are about to launch a research centre in the UK and wondered which email marketing tool you would recommend. Having read quite a bit now online, I see a lot of the literature seems to concentrate on business users rather than non-profits. Any suggestions would be most welcome. Many Thanks. Hi Marcus, Thank you for this detailed report. One of the options I am considering is Drip, it seems to be popular. Did you consider it? Any thoughts on Drip vs ActiveCampaign? All the best, Jim.
This year Drip came out in 31st place in our ranking of the top email marketing services. One factor pulling down their ranking was a high number of Drip users moving away from their platform reporting four issues in particular as the reason: Integrations, low-quality support, bugs, and difficult-to-use UX. A very thorough and well-written blog on Email Marketing software tools.
These are some very decent tools which will prove helpful for novices like us. Thanks for the blog Marcus. Hi Marcus, Thanks for the review. We are looking for a mail marketing tool for b2b software services company. Would appreciate your feedback. A few new tools have made the cut, and a couple of old ones removed. All of the data has been updated as of October , so that should be useful.
I have reviewed both of the services for myself and found Getresponse much better than Mailchimp and even from others too Cost effective.
Thanks so much for these summary articles. Your info is presented in clear and informative manner.. Is that okay? It seems to have gone back to the old pricing and repositioned slightly to eCommerce email marketing.
Thanks for the article Marcus. We have about subscribers and currently use Mail Chimp. Also their customer support is non-existent. Seems impossible to contact a human. Appreciate your comments ;. Excellent article. Learnt my lesson there. Thanks Benjamin! Wow such a detailed review!
I have tried MailChimp before and I found it too expensive. Just got off the phone with Constant Contact. I have a database of emails that I have marketed to for some time now from a pop 3 email without using a service. If you want cheap, easy and something you can grow with, I recommend MailChimp. You can even start out free with them.
Great review Marcus! Have you looked into contactpigeon. They are a new e-mail marketing platform that offers data driven campaigns with thorough segmentation and automation features. Hi I am new to direct email marketing.
Sendy looks like a good pick based on this post. Thanks, Marcus for this article. Just a question, is it possible to export back only the delivered emails back to our database or via a. Thanks for the article, it was also interesting and inspiring to see your other ventures in diverse fields. Would like to connect in the near future. Meanwhile, even I had done a similar comparison as I myself handle email marketing for my organization.
Do check it out as well as for the readers of the blog since it covers 2 additional players. I took a look at your comparison — good work. More than happy to connect anytime if you want to drop me an email. Are you affiliated with them by any chance?
I really enjoyed this article but could anyone tell me a little bit more about MPZMail? We have a customer database of over , users and need to be able to send them SMS messages as well as emails at roughly the same time as appointment reminders. Check out Pure — from their website it seems like they have both SMS services and integration with Salesforce. The other option would be something like Infusionsoft.
This is so helpful! One question — do you know how easy it would be to connect a tool like Aweber or GetResponse to a customer database? Do you know whether your current email service allows you to export subscribers? If so you should be fine. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day.
Do you have any strong opinions on which one would be better for our kind of business? GetResponse would be a great pick, although their automation is quite limited at the moment. It sounds like Infusionsoft is probably the direction we need to head in. Great timing, Marcus. I signed up for free trials with Mailchimp, GetResponse and Aweber about a week ago and was just doing some research to confirm my thoughts.
I agree with you that overall GetResponse are the best of the bunch. I find that the best newsletters are those that look like it came from a friend. Do you know of any services that do this? Instead of creating a HTML campaign, you should be able to select plain-text from a drop down menu and go from there.
Have you come across them before, and if so would you advise using them over GetResponse? Another question I had was to do with email delivery rates. Perhaps an idea for a future post? From a quick browse of their websites they all look fine, but nothing jumps out at me in terms of a unique proposition. If a company like Infusionsoft upgraded their servers, or changed the IP address that they send mail from, the stats would immediately become outdated. This application allows you to create and manage more than one user account with ease.
It can identify a bounced email address that you can easily filter from your user list. Mautic is a free and open source email marking automation software. It helps you to generate a lead, contact segmentation, marketing campaigns, etc.
This application can be installed without any hassle. Mautic provides unlimited customizations, integration, and can be easily extended via API. Email Marketing Software helps enterprises and businesses to advertise and market products among potential customers. They are key to achieving optimum utilization of resources when it comes to using email as a way of contact. Self-hosted email marketing is an online service that automates your email marketing campaigns right from start to end.
It allows users to set up email campaigns depending on various triggers like subscriptions and email clicks. It also allows users to track email campaign parameters like open rate, bounce rate, clicks, invalid emails, etc. Email marketing is one of the effective marketing strategies for small businesses. It is very important that you choose this software carefully because you will have to ensure that your emails are actually delivered or not.
Email open rate is the total number of subscribers in the percentage who have opened an email campaign. These rates can vary based on the relevancy of the subject matter and the subject line for subscribers.
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