Marketing kotler 12th edition

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File Name: principles of marketing by philip kotler 12th edition. Cengage Learning, International Edition. I recommend that you use this newest edition, as the examples and [4] Philip Kotler.

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Principles of Marketing, 12th Edition. Kotler, Philip ; Armstrong, Gary. Publisher: Pearson College Div , This specific ISBN edition is currently not available.

View all copies of this ISBN edition:. Synopsis About this title The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

About the Author : As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Buy New Learn more about this copy. Other Popular Editions of the Same Title. Search for all books with this author and title.

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