The company stands a strong chance of setting a new most-viewed benchmark thanks to its unprecedented dedication of 3, hours of Games coverage across a multitude of platforms. The numbers will likely result in greater competition among broadcast companies for rights to air the Games. Those viewers were rewarded with a record-shattering 51 gold medals for the home nation. The U. Of the 77 applications filed to stage protests in three approved zones in Beijing during the Games, none was approved.
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